Deadly Mistake #4: Not Having A Unique Selling Proposition (USP)

All real estate investors advertise the same stuff. There’s no way for sellers to tell the difference between one investor versus another. Does any of this sound familiar?

  • I Buy Houses
  • Cash For Houses
  • We Buy Houses – Any Area, Any Condition

Joe is learning a painful truth: Sellers shop investors’ offers. Sellers will call 10 other ads because they all look the same. Joe needs something to set himself apart from the crowd.

Joe needs a Unique Selling Proposition or a USP

I have some tips to help you create your USP. You’ll need to start with a few questions:

  • Why should a seller consider your services over any other options they may have?
  • What makes you stand apart from your competitors?
  • What do you specialize in?
  • How is your solution unique?
  • What other value or proof can you provide?

Once you have answered those questions, you need to put a headline on your ads, flyers, and signs that will grab the sellers’ attention and make them want to do business with you.

Here is a list of proven headlines you can use:
“They All Laughed When I Said I Could Sell My House in 7 Days, But Then When We Closed On Our New Home…”
“How You Can Sell Your Home in the Next 7 Days”
“Immediate Relief From Mortgage Payments – You Can Have It!”
“Amazing FREE Report Reveals Secrets of Selling in 7 Days”
“By This Time Next Month You Could Have a Sold House. FREE REPORT Reveals How”

Coming up next: It’s all about trust. Do you have it?

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